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I am an experienced direct marketer who is now perusing a graduate degree in Entertainment Business with a concentration in Sports Management and a master's degree in Internet Marketing.  One day soon I will be a Director of Social Media Marketing for a major sports organization.   I am avid runner who in the next 6 months will run at 2 full marathons and 3 half marathons and that doesn't include the training runs. 

Sunday, June 10, 2012

Women’s Running and The Competitor Group Team Up for Fitness


It was announced last week that Competitor Group Inc. had made another in a series of acquisitions.  This time acquiring Women’s Running Magazine and the Lady Speed Stick Half Marathon Series.  Many of you may know the founder of these two organizations as well as WomenRunning.com, Dawn Stone.  Dawn was the 2005 winner of the Martha Stewart version of The Apprentice.  At the time Dawn was the founder and publisher of Her Sports Magazine, the only magazine dedicated to women’s running. 


Dawn Stone was a pioneer in the marketing to women runners.  In 2009, she launched a half marathon in her hometown of St. Petersburg, Florida.  One that was marketed with one of the best “goody bags” in the industry and a revolutionary medal that provide participants that opportunity to take a part of it to wear daily to show off their accomplishments.   The Women’s Running Half Marathon is now a 4 event series held across the country with a new recently named head sponsor, Lady Speed Stick. 

So what might a mega event holder like Competitor Group, Inc. need with a women’s half marathon when it also runs all of the Rock n’ Roll Marathon and Half Marathon events?  Well it’s actually a good fit given Competitor Group’s current publishing background and ability to show how they have expanded the Rock n’ Roll series.  With over 50,000 runners in just the 3, short, years that the Women’s Running Half Marathon series has been in existence, the series is set for great growth and Competitor Group can take this into the hundreds of thousands as well as international expansion.  With the continued growth in women running the market isn’t taking a turn for the worse anytime soon.

With this acquisition, it doesn’t appear that Competitor Group, Inc. will slow down their acquisitions anytime soon.  They don’t stop finding niches were they can input themselves in.  The question is will the dedicated runner continue to find events run by the mega endurance organizer a continued draw for their running funds.  In October I’ll get to see for the first time what makes this group so great that Dawn Stone would partner up with them.  Only time will tell what impact this partnership will have on women’s running.  As a runner I hope this works out to my advantage and the magazine, website and the running series grow even better. 

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