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I am an experienced direct marketer who is now perusing a graduate degree in Entertainment Business with a concentration in Sports Management and a master's degree in Internet Marketing.  One day soon I will be a Director of Social Media Marketing for a major sports organization.   I am avid runner who in the next 6 months will run at 2 full marathons and 3 half marathons and that doesn't include the training runs. 

Sunday, April 22, 2012

Earth Day: Sports and Marathons Go Green/Eco-Friendly

The world is talking about Earth Day and the crazy weather we are having. Record heat for the 2012 Boston Marathon caused 4000 plus participants to defer their entries until 2013. With high temperatures of 86 degrees who would blame them. Although it is the Boston Marathon. Followed this weekend by snow in the Northeast part of the United States it makes the weather another topic on Earth Day for discussion on global warming.


Many sports teams and marathons are looking for ways to go green and install eco-friendly methods in their events. The stadium that the Miami Marlins play in is eco-friendly LEED Certified construction project. According to the Miami Marlins Facebook page they are doing even more than just playing in a “green” facility. The Marlins players have taken their fight to be green the streets of Little Havana to encourage their fans and neighbors to be more energy efficient. The caravan as they are calling it was long before the new stadium opened and long before Earth Day 2012.

The Marlins are not the only ones working to save the planet. The White Sox in Chicago unveiled a new parking lot at US Cellular field considered the “grand slam” for water management. The parking lot, which does not have to be paved for at least 40 years, is designed to absorb water instead of creating standing water. This prevents flooding and takes the water to where it is needed the most, in the ground.

By reducing the runner’s footprint, marathons are going green as well. Many race directors are looking for ways to create an eco-friendly environment for what many runners believe is already and eco-friendly sport. Marathons are encouraging runners to carry their own water or cups for pouring water into.

The Boston Marathon going green effort includes using less trash to limit the number of cars on race day. At the top of ever list of the greenest races is the Austin Marathon, with a farmers markets at the end and the use of recycled toilet paper in the Porta Potties and tons of recycled trash bins along the course. You can’t go much greener then this race.

On this Earth Day, if you are looking for ways to go green while running, I highly recommend the website Running Planet for tips. If you are a race director or just want your race to go green, stop by Road Race Management and order the newest book The Road Race Management
 Guide to Greener 
Running Events - 2nd Edition. It’s every thing wanted to know but were afraid to ask about going green with your events.

As you celebrate Earth Day watching Americans favorite pass time played on eco-friendly turf or your going out for a run in last years race shirts instead of buying a new one, remember you to can help the world one step a time.

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