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I am an experienced direct marketer who is now perusing a graduate degree in Entertainment Business with a concentration in Sports Management and a master's degree in Internet Marketing.  One day soon I will be a Director of Social Media Marketing for a major sports organization.   I am avid runner who in the next 6 months will run at 2 full marathons and 3 half marathons and that doesn't include the training runs. 

Saturday, May 5, 2012

Run Away With Your Business Plan

There are two things that runners love to do, have fun and run to eat.  When I think of two men who are instrumental in making an impact on these to fundamentals of running I think of Joe Reynolds, the founder of Red Frog Events and Steve Ells, the founder of Chipotle.  Both of these individuals have built incredible organizations from scratch and are doing what they love.  They are both experts in developing business plans and seeing them come to fruition.  They advise people everywhere on how to build a business, what’s important, from the name of the company to ensuring that your employees, the meat of your organization are happy and productive. 

When it comes to making sure your business plan finds a niche Steve Ells understands the concept well.  Mexican food isn’t new.  Fast food isn’t new. Sustainable food in a fast food environment on a mass scale is new.  Steve Ells perfected it with the Chipotle brand.  Now he is bring the same philosophy to Pan-Asian with his new ShopHouse restaurants. Steve Ells understands you have to, be different, think different and stir the pot a bit with your margins, ideas, and branding.

You may not have heard of Joe Reynolds or Red Frog Events, but I am sure you have heard of the Warrior Dash or the Great Urban Race.   Joe took $5,000 in 2007 and founded Red Frog Events, LLC.  The company was projected to make $50 million in revenue in 2011.

Joe Reynolds proves it’s important to take a normal function, like running, and turn it into something fun.  With a business venture you have to be different, be creative and stand out from the rest.  Make your marketing idea transcend geographical boundaries and differences.  Creating the Great Urban race for cities and the BeachDash for the cities by the bays.

Joe provides advice on how to make a great company including ensuring from the start you have a creative environment for your employees and a company mission that stands behind this.  Joe provides unlimited vacation to his 81 employees and offers a four-week sabbatical after 5 years of service. 

If you’re looking at being entrepreneurs take the advice of Steve Ells and Joe Reynolds:
1.     Be creative – Pick a great name, have unique titles, have a great different logo
2.     Be different – Take something simple and make it better, unique
3.     Grow quickly but not too quickly
4.     Do well for your employees and the earth.

If you are just starting out in business these two individuals are great resources to gain an understanding of what makes a great business plan and entrepreneurs.  So don’t just stand in place, come up with a grand concept and get running. http://warriordash.com/

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